Tasmanian Government Events Strategy 2023-2027

The Tasmanian Government has released its Events Strategy 2023-2027 (PDF 4.6 MB).

The Strategy is a high-level document which aims to explain why the government invests in events; not just through Events Tasmania, but through the whole of government. To help maintain a sustainable and successful tourism and hospitality sector and deliver greater benefits to the economy and our communities, the government will support events that embrace the following focus areas:

• Economic – support mass-participation events that provide a strong return on investment to the state and that contribute to increasing Tasmania’s annual visitor numbers to 2 million by 2030.
• Social – support events that contribute to our environment, wellbeing and connectedness, and incorporate into their offerings a genuine recognition of our island and its people.
• Brand – support events that create substantial value for Tasmania and Tasmanians. Tasmania has become a popular destination for visitors seeking to explore the many and varied unique experiences on offer, such as its stunning natural environments, unique food and beverage offerings and un-matched hospitality.

The Strategy ensures that the tourism, hospitality, business events, cultural, community, sporting and artistic sectors continue to grow, attract more visitors, promote excellence and create additional employment.